When he first started his financial career, Edward W. Rando, LUTCF discovered that service was mostly talked about with very little provided. It was something he set out to try and change within his own business.
Rando began working for Prudential Insurance and Financial Services in 1989, providing insurance and financial services to individuals, families and businesses. His primary focus of “always doing what is best for the client” was becoming more difficult as the years went on, he says.
“If Prudential was not a fit in that household or business I could not help. I wanted to do something that would better serve the client.”
After five years with Prudential, Rando and a partner founded Northeast Financial Group LLC. He continues to serve as managing member of this business today, offering all forms of personal lines and commercial lines of Insurance along with life and investment planning.
Northeast Financial Group LLC employs nine people throughout three locations, including several family members. His daughter Jessica, two sons Justin and Jordan, along with nephew Wes work with him. “We are one of the few family-owned agencies left,” he says.
Rando says the insurance business has become more automated over the years. E-mail, 1-800 numbers and fax machines have taken the personal touch away from the process. He prefers the face-to-face approach and finds that clients still favor this method.
“We use more of an educational or consultative approach. I find most clients still need an explanation and guidance as to what coverage will best suit their needs,” he says, adding, “it takes more than 15 minutes to analyze and determine exactly what is best for each client. When it comes time to buy, the client wants to sit with someone, and that’s where we come in. We are in the business of helping people. It is my obligation to them as clients to make sure we are doing the right job.”
Northeast Financial Group LLC offers a wide range of property and casualty insurance for individuals, families and businesses. The personal insurance services provided include auto, home, umbrella, watercraft, RV, motorcycle, golf cart and any other insurance that is needed on a personal basis. The commercial or business services include commercial auto, general liability, workers compensation, property, surety, and umbrella. Northeast Financial Group partners with several of the most reputable and financially stable insurance carriers in the industry.
“We can write the renters policy for the college freshman or the insurance package for the family business. There is no policy too small,” says Rando. “We do not turn anyone away.”
Rando’s real passion over the years has been providing life insurance and financial strategies for his clients.
“When my partner and I started Northeast Financial Group LLC, my main focus was the life insurance and investment side of the business. He decided to pursue other interests a few years in and I had to refocus,” he explains.
Twenty years later the staff has grown and is now managing the property and casualty part of the agency from two separate locations. Eighteen months ago, Rando opened Northeast’s third location at 172 Boston Post Road, East Lyme, offering life insurance planning and investments planning. The location is a registered branch office with Ameritas Investment Corporation. The office is open Monday through Friday by appointment only. Rando can be reached at 860-451-8089 or visit him on the web at www.nefinancialgroupinvest.com.
Northeast Financial Group LLC also has offices located at 194 Boston Post Road in East Lyme and 606 West Main St. in Norwich to service all your Insurance needs. Call the East Lyme office at 860-739-3124 and ask for Jordan or Wes; or call the Norwich office at 860-889-8381 and ask for Viki or Linda.
Securities offered solely through Ameritas Investment Corp. (AIC).Member FINRA/SIPC. AIC and Northeast Financial Group are not affiliated. Additional products and services may be available through Ed Rando or Northeast Financial Group that aren't offered through AIC. Securities products are limited to residents of CT, MA, FL, NY, NC, LA, ME, RI.